Why e-learning works for The Works

The Works experience of E-Learning

Discount retailer, The Works, sells over one million products every week from over 500 stores across the UK and Ireland. They started using e-learning to engage and upskill their huge workforce, and almost instantly, they began seeing the benefits.

“Measurable online e-learning gives us multiple benefits. First of all, we’re able to get information to a mass audience very quickly. Secondly, it allows us to complement our other learning activities, for example classroom or on-the-job training. Thirdly, it gives us access to fantastic management information, so we can understand completion rates and analyse data we can work with to inform future decisions.”

— Simon Patton, Head of HR at The Works

See what the team at The Works achieved:

“We had a very traditional training system, very paper-based, which we know didn’t suit everyone; and we also know it didn’t give us the maximum possible business results. So we went out there to have a look at online learning.”

— Nick Wood, Retail Operations Director

From 16th to 2nd position

That’s the result Brian Chivers, Area Manager, had after taking his team through the Till Tellers online learning pilot.

“I was chosen to join the working party as my results were extremely poor, being 15th in the country out of 16 areas. After 2 weeks, I had moved the area to 2nd position.”

— Brian Chivers, Area Manager
“The staff were more confident talking about Till Tellers and were more able to approach the customers, engage with them at a higher level and, as I say, sell more products.”

— Brian Chivers, Area Manager

125% increase in Loyalty Card uptake

Within the first three weeks of their Loyalty Card online learning course going live, The Works saw a measurable impact on performance. Transactions in store went up by 38% and with store staff more confident when introducing the card to customers, the uptake of it also increased by 125%.

“One of the benefits of the e-learning platform is that it’s instantly measurable. We saw within the first three weeks of going live with the course that 95% of the retail store team had completed it and passed the quiz.”

— Laura Harborne, Head of Loyalty
“The feedback from our colleagues has been very positive. 94% said they enjoy this way of learning and it was their preferred way to learn, also they found it really easy to use on portable devices, so they’ve been able to do it either at work or at home.”

— David Hathersmith, Retail Operations Manager

Upskill People provide measurable online learning that changes behaviour and makes it stick.

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