125% increase in Loyalty Card uptake at The Works

Within the first three weeks of their loyalty card e-learning course going live, The Works saw a measurable impact on performance. Transactions in store went up by 38%.

With store staff much more confident about introducing the loyalty cards to customers, the recruitment of the card also increased by 125%.

Prior to working with Retail Week e-learning, discount retailer, The Works’ loyalty card training had been paper-based to their network of 375 stores. e-learning was a huge leap forward and got results.

TheWorks_125 per cent increase in Loyalty cards

Recruitment up 125% for The Works Loyalty card

One of the benefits of the Retail Week e-learning platform is that it’s instantly measurable. We saw within the first three weeks of going live with the e-learning module that 95% of the retail store team had completed the training.”

Laura Harborne Head of Loyalty, The Works

Retail Week has produced a video about what e-learning has achieved for The Works.

To find out more about what Retail Week e-learning can do for your team, just get in touch:

e: elearning@retail-week.com

t: +44 (0) 20 3033 2549

w: www.retail-week.com/elearning

Recruitment up 125% for The Works Loyalty card

Recruitment up 125% for The Works Loyalty card